Purpose: By using a weapon, holding an expensie shoe (Jordan), and having a person at gun-point, this ad is making sure people in this world know that you can be killed or robbed just for wearing a shoe brand, such as Jordans, that someone else might want. And you can either fight for your shoes or your life, but it's a dangerous world out there so be careful.
Audience: This can be appealing to wide variety of audiences. For instance, to the audience who wears these kind of shoes, such as myself. Not only teenagers where syling shoes like this one. There are adults, young adults, teenagers, and babies who wear shoes such as the one in the ad. I don't think it matters on the ethnicity because many ethnicites wear styling shoes like this one.
Genre: You don't see many ads like this, but I can see why they would have an ad like this up. Couple months ago, a boy was shot buying Concords (Jordan Shoes), the day they came out. This ad helps everyone or anyone who wears stylish shoes to be careful because its dangerous. And you wouldn't want to be killed or robbed for a pair of shoes. That would be a bad choice to fight over a pair of shoes when a gun is pointed at you. ITS NOT THAT SERIOUS!
Tone: The darkness of red and black background, the big bolded white phrase that makes sure you see what the main idea is, and a unidentified person holding up a Jordan shoe and a gun showing negativity and to be on the look out when you wear expensive styling shoes.
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